What Life-Giving Means to ME

by Cory Hardesty an ARC Staffer

Life-Giving

Are you hearing this term? I hear “life-giving” everywhere I go these days.  Recently in a meeting, I was asked what it meant.  For me it means a lot.  When I first heard the term I was a young man in high school going to a Christian school and struggling with the whole idea of church and serving God.

The historic church scene

I wasn’t sure if I wanted to do the whole church scene.  People thought they were right and everyone else was wrong. I was tired of always trying to do right and fighting with questions of who was right and who was wrong.  It seemed that even the church as a whole was struggling with these same questions.    I was tired of it.

Then I was introduced to the life-giving idea found in the second chapter of the Bible, Genesis 2:8.  God created mankind and desired for them to live in peace and innocence in the Garden of Eden enjoying all that He created.  He placed two trees in that garden one the Tree of Life and the other the Tree of The Knowledge of Good and Evil.  When mankind ate of the Tree of the Knowledge of Good and Evil they became like God and sat in the seat of judgment knowing what was good and evil.  They instantly lost their innocence and realized things that were there all along, but know felt shame and even wanted to hide.  Here is where it all made sense for me.

God never intended for us to live from the tree of knowledge, but from the tree of life.  When you live in from the Tree of the Knowledge of Good and Evil you are constantly trying to determine what is good and what is evil, who is right and who is wrong.  I was taught to judge everything and didn’t realize I could be right and still be wrong.  Even the good in that tree still leads to death. The bible was all about rules and regulations. I hated that.

Tree of life-giving

When you live from the Tree of Life you go back to innocence and get out of the seat of judgment.  Decisions became not what was right or wrong, but instead asking what would bring life to me or what would bring death to me.  Church became not what I have to do to be good, but I began to learn that going to church was about  being with imperfect people worshiping a good God that adds life.  Jesus came not to judge me, but to add life to me and life like I had never known.  His word was not a rule book of right and wrong, but a plan to add life and value to me and those around me.  I quite trying to judge everyone else and instead just judged myself and would ask myself in the times of temptation will this decision bring life to me and those around me or death to me and those around me, will this action add value to my life and others or take value and hurt those around me?

I went from feeling I have to go to church to I GET to go to church.  I have to pray and read my bible because that is the right thing to do, to I get to read my bible and pray because it will add life and value to me.  I experienced relationship with the living God and he was not mad at me if I didn’t follow the rules, instead he is there cheering me on to make decision that will help me rather than destroy me.

This Life-Giving perspective helps me stay out of the judgment seat and remain in the innocence of loving and encouraging others to make life giving choices instead the alternative, life sucking decisions.

This is a continual life long journey, a daily decision that has to be made. Every day I can swing over to the tree of knowledge or the tree of life.  It is so much better to live out of the tree of life and I have never regretted it!  There is so much more to say on this topic but that is for another discussion.

Let me know your thoughts on what Life-Giving means to you?

Direct Mail for Starting a Church

Church of the Highlands Postcards for Launch

Church Postcard- Montgomery mailer frontFront

Back

Church of the Highlands uses direct mail as a part of their marketing strategy.  They know spreading the word is important.  Every time a new campus opens something like the post card above is mailed to homes in the community.

5 important things when designing direct mail postcard

  1. Branding- Make sure to include your logo on the front and back.  People need to see your name.
  2. Communicate- Know what you are communicating.  Keep the message short.   “Beginning August 15th” “Enjoyable. Powerful. Real.” You have seconds to grab attention.
  3. Directions- People will need to know where to go. Include your address and a map.
  4. Time- This is obvious but some have forgotten to mention what time the service starts.
  5. Capture-  Information once they show up.  You have spent so much time, money and energy to get people in the door. Have a system to invite them back.

Download PDF files of Church of the Highlands mailer in ARC Resources.

ARC Pastors and Planters contact guy at arcchurches dot com if you want our team to help you with your mailer.

News Update | Billy Hornsby

Upcoming Launches

New Life Church Roundtable

View ARC Staff

8 Ways to Raise Up Communicators

A common strain that many pastors feel is the pressure of not being able to miss a Sunday. In their own way, each one says the same thing:

“I don’t feel like I have anyone on my team who can do what I do…”

At Next Level Church, we have several capable communicators on our team, but it didn’t happen by accident. It has been a combination of the blessing of God and an intentional approach on our part.

It starts with desire. When we started 8 years ago, I knew I wanted to have others who could do what I do. I didn’t want to be, “the only one who could feed the sheep.” I knew this would take a  lot of security on my part and the patience to believe God to raise up others on our team as well.

It also requires a strategy.  3 years ago, I began strategically executing the plan to multiply our speaking structure. I started with my associate, Mike, who had moved with us 8 years earlier, and our newly hired executive pastor, Scott Drummond. Once we had 2 guys who had the natural ability and passion to speak, I got extremely strategic about it. Today, we’re developing several other young communicators with the same strategy.

Strategy to Raise Up Communicators in Your Church:

1.  Include them in message creation.

Rather than writing messages by myself, I started bringing in others to help me process ideas. This allowed them to see how I think about message preparation. It also gave me some great ideas and illustrations that I never would have had otherwise.

2. Use their personalities in other ways from the stage.

We always have two people give announcements in our services. This keeps things fresh and provides for movement and energy in the service, simply by having two personalities on stage instead of one.

The biggest benefit though is allowing our people to become familiar and comfortable with the other pastors on staff. They see them having fun, joking with each other and being in the know with your church. Over time, this creates a comfort in seeing someone other than me on the stage.

3.  Let them speak with you present.

I want our church to know that, “just because I’m here doesn’t mean I have to be up there.” I intentionally schedule Sundays where they speak with me there. I need our church to be comfortable with me being in the room but not always up front. (By the way, I often jump into one of the announcement guy roles when they speak. We believe in “interchangeable parts” in every way.)

4.  Work with them before, during and after.

When they’re scheduled to speak, we worked up the big idea and spark for the message together. Then they flesh out the raw outline. They bring it back to me and we talk through. This allows me to run it through the filter of our people, because as the guy who talks to them the most, I know their aptitude best. After we meet, they bring the talk up to a mature form; finally, they “pseudo-preach” it to me in my office.

I stay involved in the process the day they speak as well. We will meet in the green room backstage between services to tweak the content even more. I want them to know what I’m thinking in real time.

Finally, the week after they speak, we debrief and listen to the audio CD or watch the video together. I thoroughly dissect it with them. Good, bad and ugly.

Here’s what I’ve learned: If I want them to do what I do, I have to be willing to slow down enough to allow them to see how I do it. From my experience, most pastors aren’t willing to do this. They just want their other guys to watch them and then just “get it.” I wish that were true, because we’d all be much better golfers after watching Tiger Woods every Sunday.

5. Teach your church that they are a teaching hospital.

We are committed to seeing young leaders reach their full potential. If you’re looking for perfection, you’re gonna need to find another church. From the beginning, we have taught our people that they are apart of a Divine Experiment and things won’t always go perfectly. We would rather fail trying then never take a risk.

6. Put them inside of a series you’re already doing.

Including them inside of a series allows them to leverage a greater credibility and allows them to “continue” a thought instead of trying to build a stand alone message. Second, It communicates that you are a teaching team, not individual communicators.

7. Use the word “we” as much as you can.

For example, “at Next Level Church we believe” instead of, “at NLC, I believe.” Its a subtle difference but over time, it helps shape the culture in your church’s mind.

8. Use somebody other than yourself, to be the “Campus Pastor” in your service.

Even if you have just one campus, we have found it helpful to use another pastor on staff, to close the service. This gives them a pastoral and credible voice, and over time, establishes their voice to the people.

Bonus: Use other pastors to lead things like communion, child dedication, and baptisms. I want our people to know that I’m not the only one, (or the best one for that matter!) to lead these important pastoral elements. I want our church to be comfortable with the other pastors ministering to them in spiritual occasions.

The result:

Three years later, the results have been amazing! Our church people have become accustomed to me not having to be up there 52 weeks a year. This new reality has enabled me to get the rest I need, speak in other churches, and help other pastors in great ways! The benefit of having confidence in other communicators on your team will far outweigh the time and energy it takes for you to get them there.

Begin NOW to develop your strategy to raise up other communicators who can do what you do in your church. It’s worth it.

Click here to read more »

Deadly Sins of Church Marketing

Podcast

We asked Maurilio Amorim, President of  The A Group (Marketing and Media), to come talk to ARC Pastors about the current trends in church marketing.

He shared:

  • Social Media
  • Four Windows of Church Growth
  • How to Use Different Touches
  • Speaking the Cultures Language
  • and a few more…

Click here to listen to

“Seven Deadly Sins of Church Marketing

(47:22)

If your looking for a website check out The A Group.  They have done a great job for us.

Rick Bezet in Ministry Today

We are honored to have Pastor Rick Bezet featured in Ministry Today.  He planted one of the first ARC church plants.

How do you find the right leaders?

Are there any obstacles to becoming a multi-site church?

Find the answers in

Rick Bezet Article

(Click to view)

Interview | Ben McDonald | Free Music Download

Q. What is it like leading worship at an ARC church?

A. I love leading worship at an ARC church because I really can feel and see that we are apart of something huge! Its awesome to see so many churches gathering together, making a difference together, sharing resources/ideas/insight together all to glorify God and advance His kingdom!

Free Music Download

We just wanted to let you know that Point180, the worship team of Turning Point Church, has recently finished their debut album entitled SHINE. SHINE is all about seeing God’s glory and reflecting that glory to the world. This is our first album, we’ve written 9 of the 14 songs on it, and we wanted to bless the pastors, leaders, and churches of ARC with it absolutely free.

Go here to download and preview
http://www.turningpointchurch.tv/shinedownload.html

Best and Worst Church Marketing ideas…

Best Water Bottle Give Away... Ever: Servolution @ the bar

Pastor Dino Rizzo goes with his team on late-nite bar outreaches. They simply station themselves outside bars around closing time and offer people water and juice and Chick-Fil-A sandwiches. Pastor Dino gave a sandwich to a dude who was shocked to see him there – he said he goes to his church and really couldn’t believe his pastor cared enough to check on him.

Lesson: Serve people when they least expect it.

Best use of Social Media. Use the Net to net newcomers

Shaun King launched the Courageous Church in Downtown Atlanta using only Facebook, Twitter, YouTube and blogging. Even with no catchy mailer, six hundred people showed up. Facebook was so impressed that they featured a blog post talking about how Pastor Shaun used Facebook to build a church community.
Lesson: Social media is more than an online accessory; it’s a dynamic active community to tap into.

Best Prelaunch Website: itown Church

Best Word of Mouth: MyChurch in a tent

A shout out to a church that launched in a tent! My Church in Columbus, Ga. launched in a tent because the building wasn’t big enough to handle the crowd.

Lesson: Have a catchy name and do something unique for your launch.

Best Give A Ways: Church Of The Highlands

Pens, binders, Cds. magnets,  T-shirts, Christmas ornaments, ice cream sandwiches, Coke, popcorn, coffee mugs, coffee, shoes.

Lesson: Give good stuff.

That was the best now here are the worst

Worst Marketing Mistake: making billboards your sole solution

A church planter with a limited budget decided to spend every marketing dollar he had on billboards. No road signs. No bulk mail. The limited approach had only one result: the church quickly shut down. Many experts say it takes five to seven touches for someone to remember you.

Lesson: Multiple touchpoints.

Worst Website: Where? When? How?

They had all the information you didn’t want to know. The church plant left off the time, direction and meeting place for the first service. The only place to find info was on the giving page. The only people who knew where to go were the givers. (Maybe they planned it that way.)

Lesson: Cover the basics on your site: a meeting time, directions and a Contact Us page.

Idea from: Best and Worst Marketing Ideas by Entrepreneur Magazine

The Urban Legend of Church Planting

Did you know that the Great Wall of China can be seen with the naked eye from the moon? If you believe this, I have some swamp land in Florida I would love to sell you. This lunar visibility of The Great Wall of China is an urban legend that began circulating in the 1700s and has even appeared in some school textbooks! In reality, the width of the Great Wall of China from the moon is equivalent to the width of a human hair as it would be seen from two miles away. The dissemination of this myth, although a bit ridiculous, has been relatively harmless, but in the past several years I have repeatedly encountered certain menacing myths that are much more detrimental because of how they have been used to thwart the advancement of God’s kingdom on earth.

The myths that I am referring to have all been pertaining to the infeasibility of planting a church in an urban area. Most of these myths have been perpetuated with the best of intentions by people who have only shared them because they cared about me and knew I felt called to defy logic and plant in an urban area.  The insidious nature of these myths makes me want to expose them all the more. During the past three years, I have found myself testing these false hypothesis disguised as “well meaning wisdom” on a daily basis as my team and I have relied on God to build DC Metro Church.

Here are a few of the myths that have been busted:

1. You will not be able to financially support a church in an urban area.

I remember this one challenging me from the get go.  It went something like this, “God will you provide for this place that you have called me to?” Looking back on this internal dialogue, it seems kinda silly to ask God if He will provide for me to be obedient to Him, but this test of complete trust has been one that God has required me to pass in every shifting season of my life from being a newlywed, to becoming a new father, and then to stepping out as a new church planter.  A simple, yet profound truth that I have often had to remind myself about God is that: “Where God Guides, He Provides.”

I can honestly say, regarding church planting (or any other area) I have found this to be true time and time again.  I still remember the inner intrepidation I felt signing our first office lease (1000 sq/ft space) that would allow us to move the church office out of our basement, but it was going to cost the church $2000 a month.  At the time, this sounded like all the money on planet earth!  Looking back, I realize it was just a small step of faith that God wanted me to experience, so that He could provide for that too… He was reminding me then, as He still has to today, that it really was only a number and that He would again provide where He had guided us as a new church.

In urban environments, cost is definitely a factor, and it does cost more to do church within these environments.  However, remember that it’s only numbers to God.  “Where God guides, He provides…”

2. You will not be able to have a permanent location.

This is one that has haunted me for some time, until now.  When we moved to Washington DC, I was under the understanding that a permanent facility was in our distant, distant future.  This thought did not plague me as I had an understanding that we would do church in a mobile environment for potentially 5-10 years and figure out the future as we go.  This line of thinking worked until we started to outgrow our facility. You see, we were starting to have a space problem at DC Metro Church and could not add a third service in our current building.  We had all kinds of crazy ideas for how to overcome these obstacles, but when it came down to it, we felt like God was going to move us into a larger location.  With that said, we started to look and on Easter Sunday 2009, I saw an amazing building in my direct path to church.  That’s right, the same path that I had taken for a year and a half on my way to church every Sunday morning.  Even though I had never seen it before, there was a “for lease” sign in the front that to this day, I still believe was a “sign” from God.

Needless to say, it was much larger than I had dreamed, and it was definitely much more expensive than my wildest dreams.  None-the-less, we moved forward with a make-shift building program, lots of hard work from the still newly planted church family, and tons of prayer. We completed renovations and moved in the week after Easter 2010- God has met us every step of the way… “If you build it, He will come.”

3. In trendy urban cities, you cannot use the same old tactics that are used in the Bible to reach people.

Part of our job as church planting pastors is to communicate the gospel in a culturally relevant manner.  This is done, in part, by making the Gospel as appealing as Jesus Himself made it.  The same old tactics he used back in the day still work.  He is real, He is relevant, and He is definitely enjoyable – enough said.

4. Marketing is a nightmare, and expensive too…

You know, there is this amazing tip to fishing that my grandfather taught me that has forever changed the way I think about fishing.  He simply said, “Fish where the fish are.” When it comes to marketing in the DC Metro Area, I have found that we have a huge benefit that we don’t have all over the country.  It is simply this, “There are a ton of fish up here!” I am still amazed at how many fish there really are in most major metro areas in our country. In the DC Metro Area, there are currently around 5.26 million fish, with experts saying that there are 1 million more coming in the next 8 years.  I don’t know what your fishing standards are, but let’s make something clear, that is a lot of fish!

Most will readily concur that there is a plethora of fish, but many have questioned if there are already too many fishermen with that many fish?   Well, here are a few stats that have motivated me to believe God for one of the biggest churches on earth: In the DC Metro Area on any given Sunday morning, there are 150,000 seats available in life-giving churches.  Now I know that this sounds like a lot of seats for people to be able to sit under God’s Word, but let’s calculate the percentage.  2.9% is our net capacity in DC for the local church, and net capacity is also a sign of belief capacity.  In other words, the church as a whole does not really believe that God is going to answer their prayers to bring revival to the nation’s capital because we have not made provision to increase the capacity of the local church in DC.  Part of the reason that Peter’s net was breaking when he put in the “net” was because instead of lowering all the “nets” (plural) into the water as Christ had commanded, he only lowered a single “net” which began to break.  Just think of how many fish Peter could have caught if he had fully obeyed Christ.

I think of us as being on a mission to create as many church “campuses” throughout the DC metro area as humanly possible – wouldn’t that move the heart of Christ to send more fish?

5. There are too many liberals – God forbid…

This one may be a motivator more than anything, at least that’s how I see it… Here is the reality, Jesus died for everyone.  This means that it does not matter what a person’s background, race, culture, worldview is; Jesus is still the answer to their greatest problem – Death, Hell, and the Grave.  He defeated all three for everyone, and we need to keep that as our central perspective.  My staff knows that one of our biggest values at DC Metro Church is that we are A-Political (not A-Moral).  In other words, there is no political party that is represented above Christ, or for Christ, or God forbid, in place of Christ.  This is something that as followers of Christ we may have to struggle with a bit, but the last I could recall, there were three primary institutions that God set in to place: The Family, The Government, and The Church.  These were designed so that each would have responsibilities that the other two did not have.  The responsibility of the Church is to spread the Gospel, make disciples, and multiply His presence on earth through God’s chosen vehicle – the local church. That is who we are, and that is what we do – and the vehicle that God chose works incredibly in urban areas as well…

6. Church is not cool in cities.

If you are really into that kind of thing (the coolness factor), then remember that the church is as cool as its leader.  The great (and convicting) part is that the church is also as fired up as the leader, as good of a giver as its leader, as excellent as its leader, as real as its leader, as relevant as its leader, and my favorite, as enjoyable as its leader.  So don’t sweat the cool factor – the church will look like YOU.

Thinking about urban church planting? Forget about the legend, and “Go urban!” Join the Urban League of Church Planters and let’s watch Christ do the “impossible” through us…

LEARN MORE ABOUT PLANTING A CHURCH WITH ARC


David Stine

www.davidstine.com

Lead Pastor, DC Metro Church, www.dcmetrochurch.org

Member of Association of Related Churches A-Team, www.relatedchurches.com

A ridiculously strong advocate for making Jesus famous in urban areas!

195 Free Worship Loops and Bumpers

“We’re church planters. We figure it out. That’s what we do. Don’t tell me it can’t be done.”  -Matt Keller

In efforts to help you “figure out” worship loops and bumpers as a church planter, we are sharing this Vimeo link.

Bumper for LOVE MATTERS

MATTERS from Redferriswheel on Vimeo.

195 Free Downloads

There are 195 Worship Loops and Bumpers you can view and download for free.  There is everything from series specific (Jesus is the Light) to random background scenes to loop during worship.

Go to Redferriswheel on Vimeo to find the video you like. Then, if you’re looking to download, check out zachfonville.com/downloads. Everything is formatted and ready to plug into Pro Presenter.