Made to Stick
Why do some ideas succeed while others fail?
Chip Heath and Dan Heath have written a book that has the potential to totally revolutionize how you share ideas. It’s one of the most important things you do as a pastor – whether you’re casting vision, preaching a message, or leading a staff meeting, making your ideas stick is crucial to your successful leadership.
It’s found in the word SUCCESS. Ideas that stick have these factors in common: Simple, Unexpected, Concrete, Credible, Emotional, and Stories.
As a leader and communicator, this might be one of the most important books you ever read. Check out MADE TO STICK: Why Some Ideas Survive and Others Die.