“We live in an age of options. Did you know that the average American grocery store stocks 45,000 different products? Something as simple as a getting some food for dinner can be a bit of a challenge when faced with all those options!
The central reason we have more complexity than simplicity is that simplicity is much harder to achieve.
It was Steve Jobs who positioned simplicity as the ultimate challenge: ‘Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.'”
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